Former Big Brother Naija star, Tochukwu Okechukwu (Tochi), has weighed in on the heated online feud between businessman Blord and social commentator VeryDarkMan over the ongoing iPhone 17 controversy, calling the situation a display of “noise and hypocrisy.”

In a post shared on his Instagram story, Tochi criticized what he described as the growing trend of materialism and misplaced priorities among individuals who claim to be activists or advocates for social change. He argued that genuine activism is rooted in discipline, integrity, and focus—not social media drama or public displays of wealth.

The dispute, which has dominated Nigerian social media for days, began after Blord was accused of allegedly selling a modified iPhone XR as an iPhone 17 Pro Max, sparking outrage. VeryDarkMan publicly called him out, accusing him of deceit and exploitation of his customers.

Reacting to the feud, Tochi took a swipe at both parties, implying that their actions have become distractions from real societal issues.

“You’re not an activist just because you’re stubborn,” he wrote. “True activism takes discipline. Now that you’ve made a little money, suddenly the nation’s problems have turned into an obsession with the iPhone 17. Back when you were in your room, drinking pure water, you actually made sense.”

He further criticized the obsession with flaunting luxury gadgets and engaging in performative activism.

“All these flashy phones and gadgets you’re showing off—it’s all just noise. You’re not different from the rest of them. Same game, same hypocrisy. You just want to sell your market.”

Tochi’s comments have since sparked conversation online, with many agreeing that the line between activism and clout-chasing has become increasingly blurred on Nigerian social media.