Nigerian rap icon Olamide Adedeji, widely known as Olamide, has made it clear that he has no intention of altering his sound or style just to please international audiences.

In a recent chat with BBC Radio 1Xtra, the YBNL boss emphasized that he isn’t seeking global validation and prefers to stay true to his roots.

According to him, understanding one’s core audience is the foundation of longevity in music, noting that once an artist connects deeply with their base, the rest of the world will eventually catch on.

“You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually,” he said.
“I’m comfortable in my skin. I’m a Naija guy, Yoruba boy, I have H-factor and all that, and I’m proud of it. You just have to stay true to yourself.”

Olamide reaffirmed his pride in indigenous music and culture, saying he will continue to represent them unapologetically.

Meanwhile, the rapper recently stirred conversations after describing fellow stars Wizkid, Davido, and Burna Boy as “troublesome” — though he clarified they remain friends, adding that they simply don’t always align on certain things.