Renowned Nigerian DJ Imohiosen Patrick, popularly known as DJ Neptune, has urged African creatives to take ownership of their own streaming platforms to fully harness their potential.

Speaking on Channels Television’s Rubbin Minds on Sunday, DJ Neptune highlighted the strength of Nigeria’s 200 million-strong population and emphasized the opportunities this presents for the continent’s music industry.

The 35-year-old said,

“We, as African creatives, need to start thinking towards the direction of owning our own streaming platforms because we have the numbers. All DJ Neptune needs to sustain me for the rest of my career is probably just four to five per cent of that population constantly streaming my music, coming to my shows. I’m made for life, you know. We need to come together as one.”

He also stressed the importance of collaboration, describing it as “the new gold”:

“When we go into the room as one voice, it makes the conversation more interesting and more beneficial to the creatives.”

Reflecting on his passion and ambition, DJ Neptune added,

“I’m still as hungry as when I started on the very first day. The goal is to be celebrated as a global DJ from Africa — West Africa, Nigeria, to be precise.”

His remarks underscore the potential for African artists to leverage local audiences while aiming for global recognition.